How is Personal Branding different then Product Branding and How do you Brand a Person?
There is some confusion on what exactly personal branding is. When most people think of branding they think of products or services and how they are marketed. For instance, think about a popular product. We all know Coca Cola products, right? We associate them with their packaging and their logo. We know they use a certain color scheme and font style. But what do we know about their reputation? Think about that. Do certain words come to mind describing who they are? Maybe nostalgic, trustworthy, and successful? Are you following me?
Well, that my friends is personal branding. It’s not so much about the brand as it is about the people behind the brand. It is your reputation and what people feel and are saying about you.
I found it helpful as I was working on my own personal branding, to look at others who had successful businesses and how they market themselves. What I found was that those people who were the most successful were not doing anything different then their competition as far as product. In fact, some were charging way more for the same product then what their competitor was charging. So, what were they doing that their competitor was not?
Successful entrepreneurs know that in order to gain an edge on the competition, they need to stand out from the crowd. Their website, and social media channels need to speak to their prospective clients and convince them that they are the right person for the job. They have figured out that personal branding is fundamental to their business and their brand.
It used to be when you went for a job interview your resume told your prospective employer all they needed to know about you and your background. Then in the interview you told them why they should hire you. Well, now there’s Google, Linked in, facebook and Instagram. These are the new resumes and they better say what you need them to say about you and your business.
Things like, you need to hire me because you like me. This is what I am passionate about. You can relate to me because I am like you in some way. I have children, I love dogs, read the same books, grew up in a small town, or enjoy rock and roll music. Your personal brand should tell people why you do what you do. And most importantly, why they should trust “you” to get the job done.
I hope this answers your questions about what personal branding is and how it differs from your business brand.
Next up. How do you build a personal brand? Stay tuned!