Creating a unique personal brand and identity for your business involves a lot of thought, time and ingenuity. Your brand is what communicates who you are to your audience and what sets you apart from the competition. Personal Brand Photography is crucial to put your best face forward .. both figuratively and literally.
1. Headshots - You will need these for your website, social media, email signature and countless other things. They will be used so often that you will want to get several that you feel good about. Headshots no longer need to be the corporate image on a studio background, environmental backgrounds work just as well. The important thing is that they portray you as professional and pleasant. For variety, take some of just your gorgeous face, half body and full body. And be sure to get some horizontal headshots with plenty of open space to add text for marketing.
2. Personality Shots - Lifestyle images that show off your personality. Laughing, smiling, sipping coffee, reading, exercising, cooking or playing with the dog. Interactions with customers and employees. People want to see you as a real person.
3. Uniqueness - What makes you different and interesting? Do you roller skate or paddle board? Maybe you play the violin or belong to a jug band? Or maybe you are like me, and collect silly dog hats? People want to know what makes you different. And if your uniqueness is similar to theirs, they will instantly relate.
4. Inspiration - Grab photos of what inspire you. Things like a beautiful location, artwork or a person.
5. Workplace - Your audience wants to know WHERE the action happens. Your desk, your shop or studio, your kitchen, anything goes. If you are a travel blogger for instance, you might want a shot of you getting out of a cab, checking into an airport, or going through travel pamphlets on the hotel bed.
6. Creative Process - How do you get your work done? Behind the scenes of you at your computer, writing ideas on a whiteboard, leading a meeting, etc.
7. Tools of the Trade - What items do you use to do your job? Camera, pots and pans, makeup bushes, art supplies, etc.
8. Products - Show what you sell. Artwork, shampoos, florals, books, etc. If you offer a service, show pictures of happy people.
9. Props - Show off some fun props. Especially things that resonate with your brand. For example, this mug would work great for an editor.
10. Seasonal - Seasonal pictures are fantastic for filling in the blanks on social media. Examples are beach items for summer, flowerpots for spring, ornaments for Christmas. Better yet, have you, or a part of you, in the photo.
I hope that you have found this post useful and that you can now make a plan to get all of the images you need to successfully market your business. For more information about personal brand photography please give me a call or send me an email.