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Personal Brand and Marketing Images for Clothing Boutique Owners and Online Entrepreneurs

Why should you invest in professional personal branding and marketing photos?

Well let's face it, there are a lot of people who do what you do, and the competition is fierce.  But the thing is, that no matter how many other people are doing what you do, there is only one you!  It's "YOU" that makes what you do unique.  

So how do you get people to buy from you instead of the other guy down the street?  You need to figure out a way to get them to identify with you and your brand.  Build a relationship with them that will help them to know, like and trust you so that when they are looking for a new home, or a gift, or a new outfit, or whatever it is that you sell, you are the one they think of! 

It's not easy, you'll have to spend a lot of time on social media nurturing and building that relationship.  And your social media accounts will need to stand out with awesome well thought out images. Instead of just advertising a sale, you'll need to bring them into your life.  Get them to understand who you are and why you do what you do.  Basically, you'll want to make them your online best buddy so that when they are ready, you will be the one they turn to when they are ready to purchase.

A Personal Brand Photography session will help you do just that by providing professional, story telling images that are consistent across all of your social media channels.  Beautiful well thought out, personal brand images will not only give your audience a look at the beautiful person you are. but will give your audience a more authentic brand experience. 

 

 

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What is Personal Branding?

Personal Brand Photography is a mixture of photojournalism, lifestyle and portrait photography created to communicate your personal brand and make a connection with your audience. 

A personal branding and marketing session differs from a typical head shot session in several ways. With head shots the focus is on you, usually an image on a photographic background from the waist up. Although head shots are part of the personal branding session, our branding sessions don't stop there. 

In these sessions our goal is to tell the story of the why behind your brand as well as the person. We do this with lifestyle images, detail shots and photos of you in action with your products. We will incorporate elements of your brand into your images by using your brand colors, props,and products. The possibilities are endless and each session is customized to best reflect your business and the message you want to convey about your brand through imagery.

Personal branding and head shot sessions differ from our regular sessions because our packages include digital images and commercial rights.  That means, you can crop, edit, add text and use them for all of your online marketing needs.

Free Personal Branding Checklist

How it Works

The Pre Planning Session

Before we ever photograph we will need to spend some time together to pre-plan your session. About 3-4 weeks prior to your photography session I'll send you a guide to help you get started with ideas and techniques that will help the creative process. Then we'll schedule a date and time to meet (either in person or virtually) to discuss your brand, how you will be using your images and what message you want to send to your clients and prospective customers. We will formulate a plan and a shoot list, and then we'll discuss location options. The majority of our head shot, branding and marketing shoots are done in my Orfordville Studio but other on location alternatives are definitely an option.

Clothing and Accessories

During the pre-planning call, we will discuss clothing and how they will photograph. I'll share my expertise on what styles and colors will flatter you the best and also project your brand and the message you want to portray. I'll send pin boards and examples for visuals along with a customized guide on clothing and accessories. Then a week or so prior to photographing I'll ask you to send me photographs of your clothing options so that I can be sure that I have the best plan on how to photograph you.

Photography Day

On the day of photography you will be pampered and will feel like a model. Most of my packages include hair and makeup, so we will start bright and early with making you look glamorous for your photography session. We will use the shot list that we came up with during our planning session to be sure that we capture all of the things that make you and your brand unique. When it's all done we will have 15, 30, 60, or 90 images (depending on the package you purchased) that will highlight you and resonate with your ideal client.

The Image Reveal and Delivery

The day after your portrait session I will send a small sample of edited images (one or two) for you to view. This will give you the opportunity to let me know if there are any additional edits you want me to do to the images before finalizing. I will also post an image on social media and tag you so that you can then download it to your social media and let your tribe know how much fun you had during your session. About a week after your portrait session your images will be ready for presentation. We'll do this in my studio over a glass of wine, or depending on your location, virtually on line. At this time we will decide on which digital images you want, and because many of my packages come with printed products, which ones you want printed or reproduced in albums.

Your Investment

COVID-19 Special

30 minutes (10 images) $99   One hour (20 images)  $199                                                                                                                                                                                       

COVID 19 guidelines specify that all photography must be done outside.  Social distancing of 6 feet between photographer and subjects will be observed.  Viewing, scheduling, payments and image delivery will be done online.  

Hair and Makeup not Included = Limited Time Offer - Travel Cost May Apply  

 

Standard Branding Package $1295  (All digital)

Hair and Makeup Included

3-4 hours of Photography

Multiple locations 

Product Shots Included

90 days worth of Images with commercial License

 

Mini Branding/Headshot  Package $895  (All Digital)

Hair and Makeup Included

1-2 hours of Photography

In Studio or On Location

Product Shots Included

30 days worth of Images with commercial license

 

Standard Head Shot and Marketing Package $550  (Most Popular Digital and Print)

Hair and Makeup Included

1 hour of Photography

In Studio 

(6) 5x7 matted prints

(15) Digital Images with commercial license

 

Mini Head Shot and Marketing Package  $350 (Digital and Print)

1 hour of Photography

In Studio

(6) 5x7 matted Prints

(10) digital Images for online use

Commercial license available

 

Head Shot Only Package $199 

30 minute photo session

In Studio

(10) digital Images for online use

Commercial license available

 

 

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Testimonials

"We at The Haven were very excited to have Rose do our branding photographs. She helped us prepare for the shoot ahead of time by giving us tips and making a personal visit to see what we wanted to feature. When she came to do the shoot, she was very prepared and prompt. She took into consideration our needs and focused on therm. Rose has a great sense of artistry with her photography and the photos tell stories. We are very pleased with the outcome and are using the photos in our social media and will use them in our website. We would highly recommend her." 

Shelley Johnson

 

 “Rose is amazing! I write a travel blog and because I live in San Diego, a big destination city, I was very excited to have Rose come to me. We picked four locations and spent the entire day together. I felt like a model! The images turned out great and now I have enough to use for months of local travel articles".

Amber Diskin 

 

“My experience working with Rose was fantastic! She was very creative and really captured my personal brand. I absolutely loved my images and when I started using them in my social media posts, the engagement with prospective clients almost doubled. It was definitely worth the investment".

Starlene Banda

 

"Thank you so much for inviting me to your headshot party! I had a blast at your studio and meeting other women around the area! I was really nervous about it as I haven’t had a headshot taken since I was in school. You made me feel so comfortable and confident though!! I love my photo! Can’t wait to see you in the future!"

Cassy Yanez

 

 

 

 

Meet Rose

My name is Rose Peterson and I am the owner of Life In Pink Photography.  My studio is located in Orfordville, Wisconsin but I will also travel to other locations.

Prior to opening my studio, I spent twenty five years sharing my ideas and passion for photography with a national portrait company.   Two years ago, my husband and I traded that all in for a simpler lifestyle and moved to Wisconsin 

Along with my passion for photography, I have always enjoyed working with women entrepreneurs and professionals.  It is very fulfilling to me to be able to show women how wonderful they are through my imagery.  I believe that if I can show them and the world their beautiful, confident and amazing selves, then I have done my job well. 

When I'm not photographing, I enjoy exploring new places, a good mystery novel, rocky road ice cream and spending time with my husband and our dog Rox.

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Resources for Entrepreneurs

How is Personal Branding Different?

Why Personal Branding is a Must for Entrepreneurs

5 Branding Mistakes

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